Mon, Jun 28, 2010
One of the finest Italian furniture company, B&B Italia, recently opened its first showroom in Paris with the partnership of Silvera. If you live in the French capital or visit it, the address of the boutique is 35 Rue du bac 75007 Paris. The showroom occupies аn area of 750m2 and is designed by the famous French architect Jean Marie Massaud. In the French store, you can find on three floors The Home, Outdoor and Project Collections by B&B Italia. The interior is very distinctive, in harmonious colors, but the main features are futuristic black LED displays and a sculpture of a giant foot, that welcomes you to the entrance.
More info about the interior from the architect:
“ORGANISING A PRESENTATION SPACE SUCH AS THIS B&B ITALIA STORE IN PARIS REQUIRES THAT SAME PROCESS OF VISION AND PRECISION, APPLIED TO THE LOCATION. IT IS A MATTER OF INTRODUCING QUALITY, COMFORT, MODERNITY, TIMELESSNESS AND ALSO A TINY TOUCH OF MAGIC THAT SHOWS THE STRENGTH OF THE OBVIOUS WITH A LIGHTNESS AND EMOTION.”
Visit the website of the B&B Italia.
Photography: Simon D’ Henin
And some other photos from the oppening of the showroom.
Tags: B&B Italia, B&B Italia showroom, contemporary showroom design, French architect, Italian furniture company, Italian furniture design, Jean Marie Massaud, LED display, modern showroom, modern store design, showroom in Paris, Silvera